The PVX Story
From Evolution to Revolution
Combining the industry’s best technology forged from over 40 years of local TV expertise to recreate how spot tv is done
Our ITN Roots
Over the past decades our sister division, ITN Networks, designed and built the most effective purpose-built television activation technology in the US.
As one of the largest TV advertising aggregators in the US, this technology is at the core of ITN’s evolution in the digital age.
ITN platforms power the acquisition and aggregation of critical, but increasingly fragmented, TV audiences with digital-like speed and efficiency.
Today, ITN technology weaves custom networks for hundreds of national advertisers using inventory from over a thousand stations and tens of thousands programs every day.
The PVX Revolution
ITN Holdings launched ProVantageX to leverage this technology by equipping a team trained to use it to craft customized campaigns on behalf of advertisers.
The result is a digital like activation experience for local TV campaigns!
