Partner
case studies
Since our launch, PVX has handled some of the thorniest challenges in the media business.
Local Linear TV is known for having enormous purchasing influence within specific markets across the US.
Failure to adequately utilize local linear TV advertising could mean the difference between success and failure for a marketer.
​But without PVX Manage Service, local linear TV activation can be difficult, if not impossible, to execute effectively and efficiently.
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Labor costs, wasted money, lack of precision, and slow execution plague most local linear TV executions. Add to this the unique challenges and every marketer faces and many are at a loss for how to execute this critical piece of their marketing mix.
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PVX rises to every challenge our clients present to us. We deliver for our clients by devising the best strategic solution for them. We then leverage the industry's best technology to execute that plan with excellence.
These case studies show just a few of our success and provide the proof in our ability to execute across a variety of situations.
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Case Study: Quick Service Restaurant
Situation
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Major agency trading desk needs to execute complex QSR efficiently enough to make a profit margin.
Background:
The trading desk has a regionally focused QSR with a franchisee model which mandates the ability to control markets and messaging dynamically as franchisees opt in and opt out of various deals.
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Problem
QSRs are notoriously complex, requiring agencies to deliver very precisely targeted campaigns with various commercial copy within 2-to-3 week windows while certain promotional items are offered by select locations. Day of week and time of day are critical to driving sales. It is imperative agencies execute creative properly by market to ensure against franchise and customer blowback while simultaneously tracking buys as they air to verify the sports run as ordered or are made-good to ensure they deliver within windows. Agencies do not have technology required to do this efficiently and thus the labor required limits or eliminate profit.
Solution:
The trading desk turned to PVX and our proprietary technology in order to execute the buys efficiently.
Resolution
Campaign Activation
100% of all campaigns across 150 markets executed on time and within budget with no major errors. 96% of all campaigns were delivered via PVX estimating and tracking technology
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Data organization & Reporting
PVX technology easily managed to weekly track delivery of each market and flight by program, time period and genre to ensure delivery within each window at the designated time of day while achieving all client buys specifications content and ratings. The analytics were delivered to the trading desk in dynamic interactive reporting tools directly to any device they chose.
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Efficiency:
Trading Desk was able to operate at desired profit margin while still delivering all client requirements.
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Results:
Trading Desk was so pleased with the opportunity for an additional profit stream and service offering they re-upped with PVX for additional buys throughout 2024 and are looking to use PVX for other complex regional trading desk buys.
Case Study: Health Care Company
Situation
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Health care company with limited buying capabilities needs sophisticated tactical execution capabilities.
Background:
The client is a regionally heavy health care provider that needs to execute seamlessly across 100+ markets while still employing local data insights.
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Problem
The client lacks the technology, staff and expertise to properly execute the type of data driven local linear TV they require. Their inability to organize and marry the huge volume of data necessary to optimize local programming and spot timing to their customer data limits their implementation. They require near real time reporting and analytics across a variety of programming, audience, and spot timing to utilize local linear TV, a critical media for them, to its fullest.
Solution:
The client chose PVX as a tactical execution partner due to our ability to faithfully, quickly, and efficiently translate strategic plans into large numbers of local linear TV tactical executions.
Resolution
Campaign Activation
100% of all campaigns across 150 markets executed on time and within budget with a 99% delivery rate
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Data organization & Reporting
PVX was able to create custom data tools and analytical tools to manage and report call data, ratings, audience projections, and spot airing data into easily digestible charts and graphs to provide valuable insight into customer response to schedule. Working with them, were able to design tactical executions that leverage their data and insights in lead generation boosting campaigns. PVX’s reporting capabilities, unmatched by any other linear tool in media, provides downstream ability to optimize buys based on ideal timing and content.
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Results:
12% increase in call volume and 13% reduction in media cost: no additional cost for execution or labor. Made PVX exclusive local buyer for next 2 years.
Case Study: Professional Services
Situation
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Professional Services company with an in-house agency relies heavily on Local Linear TV for constant communication to potential customers.
Background:
The client is an in-house agency for a nationally prominent professional service firm whose primary targets are heavy TV viewers. They have market specific services requiring custom messaging along with a quick response and precise timing to address sales opportunities.
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Problem
The client has a business model that requires them to constantly recruit new customers for one-time only business engagements. To do this their media plans are specifically designed to contain:
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High speed deployment
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High reach
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High frequency
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Campaign specific content and timing
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Large number of markets with market specific creative
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Sophisticated data organization and reporting needs
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These campaigns generate an enormous amount of labor when managed manually and have a high opportunity loss if not executed perfectly.
Solution:
The client looked to PVX’s expertise and technology to alleviate their labor, target their audience more efficiently and move with more speed and fluidly within each market. PVX also provides fast and effortless reporting and analytics to support dynamic campaign planning decisions perfectly.
Resolution
Campaign Activation:
​Delivery: 100% of campaigns were delivered within the budget.
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PVX was able to execute and deliver a series of campaigns with nearly flawless adherence to individual campaign plans. PVX delivered the precise analytics the client needs to constantly evaluate their media campaigns in order to refine their targeting.
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Based on the client’s call center data from the initial weeks of the campaign, the PVX team was able to refine their schedule to increase spots in the dayparts, genres and programs driving the most calls for that specific message.
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Results:
The campaign we executed was directly linked to the acquisition of a client potentially worth over $50 million in revenue.
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PVX technology easily managed to weekly track delivery of each market and flight by program, time period and genre to ensure delivery within each window at the designated time of day while achieving all client buys specifications content and ratings. The analytics were delivered to the trading desk in dynamic interactive reporting tools directly to any device they chose.
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